About EngageReel
EngageReel helps brands create ads, schedule campaigns, and auto-post to social - all powered by AI. We're just getting started, and this hire will take the product from zero to its first meaningful set of users, using product-led growth as the primary engine, not sales.
What you’ll do
- Design onboarding and activation so new users reach their first real value fast.
- Test positioning, use cases and value propositions directly with early users.
- Improve conversion from free or trial usage into paid usage.
- Build retention and usage loops that keep early users coming back.
- Track where users drop off, understand why, and change the product accordingly.
- Use the product itself - not a sales team - as the primary distribution and growth engine.
- Take the product from zero to its first 1,000 users or early customer adoption, and be able to explain exactly what you personally did to get there.
What you bring
- Have personally taken a product from zero to its first meaningful set of users or customers through PLG - not managed an already-established PLG funnel at a larger company.
- Have worked in an early-stage product environment, and built the growth motion from scratch rather than inheriting one.
- Think like both a product manager and a growth owner - comfortable owning onboarding, activation, conversion and retention end to end.
- Curious and hands-on: you dig into the data to understand user behavior, then act on it.
Why EngageReel
- Own something real. You're not managing a funnel someone else built - you're building the first one.
- Direct impact. Your product decisions will directly define how EngageReel grows.
- Move fast. Decisions here take days, not quarters.