Our Fair Use Policy ensures that all users enjoy consistent service quality and prevents abuse of our AI infrastructure.
1. Intended use
EngageReel is designed for creating original product and marketing videos from your own or licensed assets.
Permitted Use Cases:
- E-commerce product demonstrations and promotional videos.
- Marketing content for social media and digital advertising.
- Brand storytelling and product showcases.
- Website product pages and online storefronts.
- Email campaigns and customer communications.
- Internal presentations, training, and sales enablement.
Note: General content restrictions and intellectual property responsibilities are covered in our Terms & Conditions (Section 8).
2. Usage limits
- Each plan includes specific credit or video generation limits as shown on our Pricing Page.
- Where thresholds are not explicitly published, EngageReel reserves the right to determine fair use based on average usage patterns across customers.
3. Prohibited activities
Beyond general prohibited uses in our Terms & Conditions, you specifically may not use the Service to:
- Generate harmful, explicit, or misleading content.
- Infringe intellectual property or publicity rights.
- Circumvent plan limits or automate requests beyond permitted levels.
- Resell EngageReel outputs as a competing service without written consent.
- Use for deepfakes, deceptive content, or illegal activities is strictly prohibited.
- Attempt to reverse-engineer, extract, or replicate our AI models.
- Use our platform to train competing AI systems.
- Probe our models to understand training data or algorithms.
- Create adversarial inputs designed to break or exploit our AI systems.
- Generate content designed to test platform boundaries or safety filters.
- Create large volumes of similar content for data harvesting purposes.
- Create multiple accounts to circumvent plan limits.
- Share account credentials to exceed individual usage limits.
- Attempt to access beta features, admin functions, or restricted capabilities.
- Manipulate usage metrics, credit balances, or billing calculations.
4. Monitoring & enforcement
We may monitor and review any User Content or Generated Content and usage to investigate, detect abuse and protect service stability and take appropriate action against you in our sole discretion if you violate the Terms and Condition, Privacy Policy and Fair Use Policy or create liability for us or any other person. Breaches of this policy may lead to account suspension or termination without refund.
5. Updates
We may update this Fair Use Policy at any time. The latest version will always be available on our website. We encourage you to review it periodically. Your continued use of our services after any changes indicates your acceptance of the updated policy.
6. Legal Compliance Framework
a) Singapore Law Compliance
This Fair Use Policy is designed to ensure compliance with:
- Computer Misuse Act – preventing unauthorized access and cybersecurity threats.
- Copyright Act – respecting intellectual property rights in AI training and outputs.
- Cybersecurity Act – maintaining national cybersecurity standards.
- Personal Data Protection Act – protecting user privacy in monitoring activities.
b) User Legal Obligations
- You agree to comply with all applicable Singapore laws in your use of our Services.
- You will not use our Services to facilitate violations of Singapore or international law.
- You acknowledge that certain AI-generated content may require disclosure under evolving regulations.
c) Law Enforcement Cooperation
- We cooperate with Singapore authorities for legitimate law enforcement requests.
- We may suspend accounts pending legal investigations.
- User data may be disclosed as required by Singapore court orders or legal process.
d) Regulatory Updates
As AI regulations evolve, we may update this policy to maintain legal compliance with new Singapore regulatory requirements.