About EngageReel
EngageReel helps brands create ad creatives, schedule campaigns, and automatically publish them across social platforms - all powered by AI. It learns from campaign performance, identifies winning ads, and creates new creatives based on what works best.
We're just getting started, and this hire will win our first customers.
Why this role exists
We need someone to acquire our first customers and build early revenue, while working closely with the product team to shape the platform around real market needs. There's no playbook yet - you'll be writing it as you go. This is not a role for someone who has managed an established motion; we need someone who has personally built one from zero, and who moves fast without waiting for a process to catch up.
What you’ll own
- Identify and reach US target segments - fashion/e-commerce brands, performance agencies, and in-house growth teams - run demos, and onboard design partners and early adopters through pilots with clear success criteria. You'll need real experience selling B2B SaaS in the US to do this well.
- Guide early users through their first full experience - from creating their first ad, to scheduling the campaign, to seeing it go live - and clear away anything that gets in the way, from onboarding steps to platform integrations (Meta, Google, Shopify, social accounts).
- Run weekly customer interviews, log feedback by problem, frequency, segment and severity, and close the loop with users when something ships.
- Test hypotheses across segments to discover the ICP, and track PMF signals: repeat usage, organic referrals, willingness to pay, pull vs. push.
- Validate positioning and pricing in live conversations, capture objections and alternatives, and build battlecards from real competitive encounters.
- Document what works - channels, pitch, demo flow, onboarding - so it becomes a repeatable playbook, and set up a lightweight CRM and feedback tracker.
- Turn early wins into case studies that build credibility for the next stage of sales.
Who you are
- You've personally helped an early-stage startup win its first 10 customers. Not managed or supported the effort, but done it yourself, and you can walk through exactly what you did from ICP to close.
- You've sold into the US market and understand the buying behavior, pace and expectations of US B2B customers.
- High ownership, high hustle - you don't wait to be told what to do next; you find the gap and close it yourself.
- Comfortable without a playbook - you build the process as you go, rather than needing one handed to you.
- You have 7+ years in B2B SaaS sales or GTM, ideally in martech, adtech or e-commerce tools.
- You're curious, a strong writer, and comfortable working closely with product.
Why EngageReel
- Own something real. You'll be the first commercial hire, shaping GTM and product from scratch.
- Direct impact. Your conversations will directly define who this product is for.
- Move fast. Decisions here take days, not quarters.
Top 3 must-haves
- Personally cracked a startup's first 10 customers - not general sales/GTM experience. Can walk through exactly what they did, from ICP to close.
- US market selling experience - has sold to or worked with US B2B buyers, not just domestic or APAC markets.
- Builds without a playbook - high-ownership operator who creates processes rather than following one.