Post your content.Let automation handle the comments and DMs.
Create or upload your post, then publish it or schedule it. When someone comments your keyword, they automatically get your link in a DM.
Reply to comments and DMs automatically
- 01
Send links from comments
Someone comments a keyword, and your link goes out in a DM.
- 02
Answer your DMs
Reply to incoming DMs with personalized messages.
- 03
Reply in public
Reply under the comment, so people know to check their inbox.
- 04
Get more followers
People follow you before they unlock your link.
- 05
Preview, then track
Preview every reply, then track runs and CTR.
Turn Every Comment Into Revenue with AI‑Powered Chatbot Automation.
The AI chatbot replies to comments, answers questions in the DM and follows up with an offer if the person goes quiet.
Set up your AI chatbot →Create, publish and schedule in one place
Make your content in EngageReel, upload it from your device or paste a URL.
Share feed posts, reels, stories and carousels of up to 10 slides.
Add your caption, mentions, hashtags and a comment that goes out with the post. A live preview shows how it will look.
Post now, pick a time for later or save a draft and come back to it.
See upcoming posts day by day in your own time zone. Published Posts shows what's live, with a link to each post on Instagram.
Upload your product. Get a week of posts.
EngageReel plans your week, creates the content and schedules every post. When people respond, its AI agent takes care of the conversation.
- 01
Product
Upload your product image.
- 02
Content Agent
Get a content plan for the week and all the post content created for you.
- 03
Automated posting
Your posts are scheduled and go out automatically.
- 04
AI Agent for chat and conversion
The AI agent replies to people and guides them from question to purchase.
Get started in 3 steps
- Step 1
Connect your Instagram account.
- Step 2
Create or upload a post, then publish or schedule it.
- Step 3
Choose a keyword, write your DM and go live.
Questions? We have answers.
What happens after someone comments?
Instagram allows one message until the person replies, so they first get a DM with a button. When they tap it, they get a second DM with your link. You can also post a public reply under their comment, like “Check your inbox!”
What can I send in the DM?
You write the message and choose the button text and link. You can also add more links or upload media.
Can I ask people to follow me first?
Yes. Turn on Require Follow First when you write the first message, and people must follow you to unlock your content.
Can it reply to DMs that don’t come from a comment?
Yes. Set up the Respond to all your DMs automation to send personalized replies to incoming Instagram DMs.
What types of posts can I publish?
You can publish feed images in 1:1 or 4:5, reels in 9:16 or 1:1, stories in 9:16 or 1:1, and carousels of 2 to 10 slides in 1:1 or 4:5. Carousels can mix photos and videos.
Can I plan posts ahead of time?
Yes. Publish now, schedule for later or save a draft. Your calendar shows upcoming posts day by day in your own time zone, and Published Posts links to each live post on Instagram.
How do I know my automations are working?
Your overview shows total runs, average CTR and how many automations are active.
Other tools send the DM. EngageReel also makes the post.
| What you need | Other Auto-DM tools | EngageReel |
|---|---|---|
| Content Creation Agent | No | YesFreeOnly Generation Cost |
| Auto Post | No | YesFree |
| Sales AI Agent | No | YesFree |
| DM Automation | Yes | YesFree |
| Runs your ads | No | YesFree |
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